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Simply
put, user experience design is the process of planning the experience
a person has when they interact with a product. UX design focuses on the
interaction that a human user has with everyday products and services.
The goal of UX design is to make using these products and services, both
digital or physical, easy, logical, and fun. You may have spent your fair share
of time searching reviews for a new coffee maker. In essence, you’re not only
looking for a new appliance, but a product with features that will deliver you,
the user, a great experience. For example, an anti-drip spout, auto-shut off,
and a reusable basket are all features that meet the user’s needs, make it easy
to use, and give the user control and freedom when using. This is similar to
the way UX / UI designers think when developing a web application. They want
the user experience to be easy and intuitive.
The term “user experience” has been around since the ‘90s. It was coined by Don
Norman, a cognitive scientist at Apple, back before Apple became the household
name it is today. He focused heavily on user-centered design, which placed the
user at the front of the product design process. While “user-friendly” is a term
you probably know well, it wasn’t all that popular at the time.
But, not only are physical and digital products part of UX, but it encompasses
all aspects of the end-users interaction with the company, its services, and
its products. About the U in UX: determine what is important to the user So,
let’s start at the beginning: the “U” in UX. Why? As Apple founder Steve Jobs
aptly put it, “You’ve got to start with the customer experience and work
back toward the technology – not the other way around. ”The user is the
person who is going to live, eat, and breathe your products. It’s your job as a
UX designer to give them an enjoyable, useful experience. But first, you have to
know who they are. Designing a user persona (which is done by a UX researcher,
whose role is more back-end and data-based) lets us come up with an ideal user
and examine their desires, wants, and frustrations with current solutions.
UI (User Interface) design is the user-centered approach
to designing the aesthetics of a digital product. In essence,
they create the look and feel of a website or application’s user interface. An
interface is the graphical layout of the application. These interfaces should
not only be functional, but they should be easy to use and visually appealing.
UI designers are focused on visual touchpoints that let users interact with a
product. This can include typography, color palettes, buttons, animation, and
other imagery. Think about all the things you might do on an app – slide to
delete, pull down to refresh, enter text, etc. All of these visual elements or
animations that allow you to interact with the app must be designed. There’s a
lot of similarities between UI and graphic design, but they are not the
same thing.
This is where the “nitty-gritty” of Matt’s experience with Carvana happens. Can
he easily scan the filter options on the site, do they function accurately,
etc. Does he have to log in to their system or can he log in with an existing
account like Google or Facebook?
If you have a background (or interest) in design, brand
strategy, or technology, then becoming a UX (User Experience) designer may be
the job for you. But first, what does a UX designer actually do?
Sometimes, you (the user) feel like you’re the problem when
you can’t figure out how to use a product or website. Most of the time, though,
it’s not your fault. It’s the UX designer’s job to design with you in mind.
They are there to make products and technology not only useful, but enjoyable
and easy to use.
Being that the work is quite specific, UX designers need a
technical skill set, like design and prototyping with tools
like Sketch, Figma and Adobe XD. They also need to
understand the design thinking process in order to participate in all
aspects of the design process.
In addition to hard skills, successful UX designers also have the following
soft skills, or abilities that enable them to function well in the workplace.
Research — Research is a key UX design skill. Designers must make
actionable insights from the data they collect, both in the initial phases and
when testing with real people.
Problem-solving — UX designers explore many different approaches to
solving a specific user problem in a process known as “ideate.” They not only
solve problems during initial prototyping, but they constantly develop and
improve products or services as needed to make them more user-friendly.
Communication — Communication is crucial as UX design is a highly
collaborative process. UX designers also need a level of empathy that lets them
look at a product from the user’s point of view. This includes understanding
the user’s needs and goals when using the product and being able to communicate
them clearly within the team and to stakeholders.
UI
designers often have a background in graphic design, interior design, or visual
arts. They are responsible for making user interfaces that are easy to use and
satisfying for the user. These are graphical in nature, and include websites,
apps, and video games, to name a few.
Once
the UX team has finished their process and hands over a wireframe, UI Designers
are in charge of designing how the product is laid out visually. On websites,
they are in charge of the elements on each screen or page in which a user
interacts.Of course, they must design from the user’s point of view. So,
although they might be great artists, the design is about the user, not them.
What do users desire?
They want to navigate a site with ease, intuitively clicking through the pages
and finding the information they need without a thought. Therefore, it’s your
job as a UI designer to provide just that: an easily navigable product that’s
so intuitive it’s almost invisible!This includes incorporating basic design
principles (like balance and contrast) and studying interaction design. It
also means carefully choosing the typography, menu styling, buttons, icons,
etc. to both represent the brand and satiate the user.
Tasks of a UI designer might include:
Execute all visual design stages from concept to final hand-off to web developers
Create wireframes, storyboards, user flows, site maps
Establish and promote brand’s design guidelines, best practices, and standards
UX
and UI design are often used interchangeably (which is wrong), but they are two
different career paths. While both UX and UI design focus on the end-user,
there are some basic differences between the two. It may be best summed up by
Web Developer Dain Miller, “UI is the saddle, the stirrups, & the reins. UX
is the feeling you get being able to ride the horse.”
Let’s look a little more closely.
The horse riding example again describes the roles of UX and UI perfectly. They
are inextricably linked, but hold two separate roles. Each one contributes to
the user’s final experience of riding a horse. Each one must know their target
user and the outcome he or she is trying to achieve.
However, UX design is focused more on the user’s journey and solving his
problem. In this case, it’s all about the thrill of riding the horse. On the
other hand, UI is focused on a product’s tangible elements — how its surfaces
look and function in order to complete the task (the saddle, etc).
-by Arivu Dhanusu
-by Arivu Dhanusu
-by Arivu Dhanusu
-by Arivu Dhanusu
-by Arivu Dhanusu
